The use of visual effects (VFX) in film and television is sometimes referred to as "smoke and mirrors." Well, there are no mirrors in this public service announcement, but we do have smoke. This Saskatchewan Ministry of Health anti-smoking campaign uses a very clean and straightforward text-and-announcer concept. However, rather than just dissolve the text phrases in and out against a black…

One of Saskatchewan's biggest tourist draws is its amazing fishing. Every year, a large number of tourists from the USA pack up their fishing rods and head to northern Saskatchewan in the hope of landing "the big one." Showcasing some of the amazing lakes and big fish Saskatchewan has to offer, this recent campaign for Tourism Saskatchewan was targeted directly at those American fishing…

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