The new 2013 Saskatchewan Roughrider advertising campaign featuring Canadian singer/songwriter Serena Ryder hits the airwaves and web next week and, as with many previous Roughrider ad campaigns, Java Post Production was involved from start to finish.

We won't spill the beans just yet. But, to tease you a little bit, we thought you might want to enjoy this special Riderville.com backstage interview that Dan Plaster conducted with Serena Ryder when she was recently in Regina for a performance at the Casino Regina Show Lounge and her appearance at the 2013 Juno Awards.

Stay tuned next week for the official launch of the new 2013 Saskatchewan Roughrider ad campaign!

Java Post Production handled the shooting (still and video), off-line and on-line editing, sound editing, colour correction, visual effects and final deliverables.

Agency: Phoenix Group; Director: Tom Davidson