We've gone fishin'!
Topics: Java Blog
One of Saskatchewan's biggest tourist draws is its amazing fishing. Every year, a large number of tourists from the USA pack up their fishing rods and head to northern Saskatchewan in the hope of landing "the big one."
Showcasing some of the amazing lakes and big fish Saskatchewan has to offer, this recent campaign for Tourism Saskatchewan was targeted directly at those American fishing enthusiasts.
The advertising agency for this campaign was The Phoenix Group.