Java Post Production makes MY92.1 FM
Topics: Java Blog
Kelly Clarkson's hit song "Stronger" was the foundation for this campaign for the Harvard Broadcasting station, MY92.1 FM. The challenge was to take a collection of video clips from a wide variety of music artists and, through judicious editing, create the impression that all the artists were singing along to the song.
This was accomplished by literally going through the song syllable by syllable and then scouring all the various videos to find brief snippets where the mouth movements might match (alliteration intended). In certain sections of the song where a close sing-along match couldn't be found, dance or movement images were used - again, edited as so to match the beat of the song.
This television campaign went beyond broadcast television and onto electronic outdoor billboard screens, with Java Post Production creating and delivering several versions edited and sized for different electronic billboards throughout Regina.