Brilliant Trojan Marketing (as in the horse, not the other Trojan thing).
Topics: Articles & links
Java Post Production works with a lot of great advertising agencies throughout Saskatchewan and across Canada. So we've learned to appreciate really clever advertising.
Recently, we learned of an extremely clever marketing initiative done by the international shipping and courier company, DHL. This has been described as "Trojan" marketing, as in "Trojan Horse."
Watch the video above to see what happened.